Meet Rachel Ableser, our Housing Stability Program Manager who focuses on our door-to-door canvassing program, Neighbor to Neighbor, and support programs like the Resident Connection Hub. Her story is unique because she started out as a volunteer for Resident Connection Hub, which led her to a permanent role in Housing Stability. In this edition of 5 Questions, we get to know Rachel, how she came to the role, and her healthy respect (fear?) of cows.
Rocket Community Fund: You have a unique story about how you came into this role – can you tell us how that happened?
Rachel Ableser: I started at Rocket Mortgage (then Quicken Loans) in 2013 as a mortgage banker, so I was no stranger to talking to people on the phone. In 2019 I signed up to volunteer for Resident Connection Hub. I didn’t expect to love the events as much as I did. I ended up volunteering every RCH event because it was such a fulfilling experience. Helping people stay in their homes while connecting with the community made me feel like I was part of something. When the role became available, I jumped at the opportunity, and I was able to turn my passion into my profession!
RCF: How does the Resident Connection Hub support Neighbor to Neighbor and our housing stability strategy?
RA: Resident Connection Hub and Neighbor to Neighbor are both community outreach efforts driven by the housing stability strategy. Resident Connection Hub works with team members as volunteers to connect with residents based on their needs. Before 2020, the focus was property tax foreclosure prevention; during COVID, volunteers called residents to provide COVID resources and assistance, and in 2022 the focus shifted back to property tax foreclosure prevention and other housing resources.
Neighbor to Neighbor works with local nonprofits who hire paid canvassers (usually Detroit residents themselves, which is why the program is called Neighbor to Neighbor). The focus of the door knocking is both to provide critical housing resources to residents, while also understanding what the need is based on gaps that exist. It’s both an information provider and a data collector, and ultimately the goal is both to support residents with the resources they need to have stable housing, and to inform our future housing investments.
RCF: Why do you think Neighbor to Neighbor is so effective at collecting data and providing residents with information?
RA: I think Neighbor to Neighbor is effective because it’s trusted community partners and Detroit residents going door to door, asking questions and providing information right on the spot. We’re asking questions and providing relevant information and resources based on their answers. Part of it is face-to-face interaction with someone who may be your neighbor, and the other part is the offering of information or services that the resident might not have known was available to them.
RCF: How do you hope both the Resident Connection Hub and Neighbor to Neighbor programs will expand and grow?
RA: I hope that the Resident Connection Hub and Neighbor to Neighbor can expand and scale by adopting innovate practices and new technology, like AI. I hope the advancements in technology allow for more resources to get into the hands of residents who need them, and processes allow residents to take advantage of those resources with ease.
RCF: We hear you’re quite the world traveler! What’s an interesting experience you’ve had overseas?
RA: I love traveling. One of my favorite travel stories is when a cow broke my hand in India. I was one and a half months into my trip but it was cut short by COVID. While there, I had a literal run in with a cow. There was a cow on the sidewalk and a lot of traffic on the road. Cows are considered sacred in India, so there are a lot of roaming cows everywhere. Once, I was walking down a crowded street and I had to maneuver in between cars… and a very large cow with horns. We made eye contact, and the next thing I know he bumped me under my chin with one of his horns. I panicked and pushed his big head away with my hand, and I heard this awful sound. The cow broke my hand with his head! Despite all of that, my trip in India was really incredible, and I can’t wait to go back. To this day, I still don’t eat beef.